Accelerated growth for an emerging SaaS platform through strategic B2B marketing and lead nurturing.
B2B Software Innovator was stuck in an early-stage rut: inconsistent lead flow, long sales cycles, and unclear ICP targeting. Their paid ads weren't converting, and cold outreach had plateaued.
Redefined ICP across mid-market SaaS buyers
Created LinkedIn Ads with high-intent copy + gated content
Built cold outreach + retargeting sequences via LinkedIn & email
Designed nurture-focused landing pages for demo booking
Implemented HubSpot CRM flows + lead scoring automation
in inbound demo requests
while MRR tripled
decision window reported by sales reps
JunaiX turned our marketing into a machine. The systems they built worked 24/7—even when our sales team slept.
– Head of Growth, B2B Software Innovator