Emerging Fashion Brand Case Study | JunaiX
Ecommerce

Emerging Fashion Brand: 200% Revenue Growth in 6 Months

Transformed an emerging fashion brand's digital presence through targeted advertising and conversion optimization.

Business Analytics Dashboard
200%
Revenue Growth
–35%
CAC Reduction
4.8x
Return on Ad Spend (ROAS)

The Challenge

Leading D2C Brand struggled with rising customer acquisition costs and stagnant conversion rates. Their ads weren't optimized for their niche audience, and landing pages lacked funnel clarity.

Key Issues Identified

  • High bounce rates on product pages (78%)
  • Ad targeting too broad, wasting budget on non-converting audiences
  • Checkout abandonment rate of 65%
  • Poor mobile experience causing 40% drop in conversion vs desktop

Our Strategy

1

Performance Audit

Comprehensive analysis of ad accounts, landing pages, and conversion funnels to identify critical issues and opportunities.

2

Rebuilt Ad Campaigns

Restructured Meta and Google campaigns with precise lookalike audiences and strategic retargeting sequences.

3

CRO Overhaul

Complete redesign of product pages and checkout process to eliminate friction points and boost conversion rates.

4

Ongoing Optimization

Established weekly optimization and reporting cycles to continuously improve performance metrics.

Implementation Details

Ad Campaign Restructuring

  • Created 7 distinct customer personas based on purchase behavior
  • Developed lookalike audiences from top 5% of customers
  • Implemented 4-stage retargeting funnel with tailored messaging
  • Optimized ad creative for each stage of customer journey

Conversion Rate Optimization

  • Redesigned product pages with social proof and urgency elements
  • Simplified checkout process from 5 steps to 2 steps
  • Implemented mobile-first responsive design across all pages
  • Added exit-intent popups with targeted offers (12% conversion)

Results Timeline

Month 1

Foundation & Initial Improvements

Completed audit and implemented first wave of ad campaign changes.

+15% Revenue
-10% CAC
2.1x ROAS
Month 2-3

CRO Implementation & Campaign Scaling

Launched redesigned product pages and expanded successful ad campaigns.

+85% Revenue
-22% CAC
3.4x ROAS
Month 4-6

Full Optimization & Scale

Completed checkout redesign and implemented advanced retargeting strategies.

+200% Revenue
-35% CAC
4.8x ROAS
"

JunaiX didn't just run ads—they rebuilt our entire digital engine. Results came faster than we expected, and the team's strategic approach transformed how we think about our online presence. The data-driven insights they provided were invaluable.

Rebecca Chen
Marketing Director, Leading Fashion E-Commerce

Want your brand's revenue to double in 6 months?

Let's Connect

Fill in your details and we'll reach out soon.

Ecommerce

Emerging Fashion Brand: 200% Revenue Growth in 6 Months

Transformed an emerging fashion brand's digital presence through targeted advertising and conversion optimization.

Business Analytics Dashboard
200%
Revenue Growth
–35%
CAC Reduction
4.8x
Return on Ad Spend (ROAS)

The Challenge

Leading D2C Brand struggled with rising customer acquisition costs and stagnant conversion rates. Their ads weren't optimized for their niche audience, and landing pages lacked funnel clarity.

Key Issues Identified

  • High bounce rates on product pages (78%)
  • Ad targeting too broad, wasting budget on non-converting audiences
  • Checkout abandonment rate of 65%
  • Poor mobile experience causing 40% drop in conversion vs desktop

Our Strategy

1

Performance Audit

Comprehensive analysis of ad accounts, landing pages, and conversion funnels to identify critical issues and opportunities.

2

Rebuilt Ad Campaigns

Restructured Meta and Google campaigns with precise lookalike audiences and strategic retargeting sequences.

3

CRO Overhaul

Complete redesign of product pages and checkout process to eliminate friction points and boost conversion rates.

4

Ongoing Optimization

Established weekly optimization and reporting cycles to continuously improve performance metrics.

Implementation Details

Ad Campaign Restructuring

  • Created 7 distinct customer personas based on purchase behavior
  • Developed lookalike audiences from top 5% of customers
  • Implemented 4-stage retargeting funnel with tailored messaging
  • Optimized ad creative for each stage of customer journey

Conversion Rate Optimization

  • Redesigned product pages with social proof and urgency elements
  • Simplified checkout process from 5 steps to 2 steps
  • Implemented mobile-first responsive design across all pages
  • Added exit-intent popups with targeted offers (12% conversion)

Results Timeline

Month 1

Foundation & Initial Improvements

Completed audit and implemented first wave of ad campaign changes.

+15% Revenue
-10% CAC
2.1x ROAS
Month 2-3

CRO Implementation & Campaign Scaling

Launched redesigned product pages and expanded successful ad campaigns.

+85% Revenue
-22% CAC
3.4x ROAS
Month 4-6

Full Optimization & Scale

Completed checkout redesign and implemented advanced retargeting strategies.

+200% Revenue
-35% CAC
4.8x ROAS
"

JunaiX didn't just run ads—they rebuilt our entire digital engine. Results came faster than we expected, and the team's strategic approach transformed how we think about our online presence. The data-driven insights they provided were invaluable.

Rebecca Chen
Marketing Director, Leading Fashion E-Commerce

Want your brand's revenue to double in 6 months?

Let's Connect

Fill in your details and we'll reach out soon.